Bill of Goods and the Mail It In Campaign
The season isn't over. After all, we have Stephen (don't call me J.D.) Drew back in town. What has the season taught us so far? The mediocrity of the AL East has encouraged the Sox to believe they will contend to the bitter end. Maybe they will, as that's what mediocrity does. We've learned that some of the Sox kids may not be ready, and that the everyday inexperienced shortstop can hit, at least when the weather isn't freezing. We've also learned that free furniture prospects have gone south. May 2014 looks eerily similar to September 2012. Now the Sox' sponsor is offering a free mailbox with certain purchases. We'll call it the MAIL IT IN campaign. I won't suggest that the Sox management doesn't care. But perhaps the sample size of bargain basement WAR/$ crew of Ross, Gomes, Carp, et al. approach won't even come close to working. But that's the point of "outlier" approaches. As good as the "Moneyball" theory...